Music Video Review: Adnan Sami’s Ishq Tamasha favours style over feeling

Adnan Sami’s latest single arrives with plenty of ambition, following on from the attention grabbing ‘Lipstick’ earlier this year. The premise is a promising one, love’s language evolves across generations even as the feeling itself stays constant, expressed through a dance narrative between two performers rather than through lyrics alone. In practice, the idea never quite earns the weight the video keeps insisting it has.

The two lead dancers bring real chemistry to their choreography, using gestures and movement to carry the song’s emotional arc, yet the sequences rarely depart from familiar romantic pop tropes, all soft lighting and slow motion embraces. It looks handsome, but handsome only gets a video so far when the storytelling itself feels thin. Sami’s own appearances at the piano, the instrument he is best known for as a concert pianist, are among the video’s most distinctive moments, though they sit somewhat separately from the central dance sequence rather than feeling woven into it.

Musically, the pop rock and melodic blend Sami is known for still lands, carrying real warmth even when the visuals struggle to match it. The ambition to explore longing, heartbreak and joy through movement is admirable, but the execution leans on style over genuine emotional depth, leaving the video feeling more decorative than moving. Fans drawn purely to Sami’s musicianship will find plenty to enjoy in the sound, even if the accompanying visuals do not add as much as they promise.

Music Video Rating: ★★½

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