Pritam Sharma puts Sholay back in the limelight

Publicist Pritam Sharma has once again demonstrated the power of news media networking by bringing the iconic film ‘Sholay’ back in the limelight through high-impact coverage on filmmaker Ramesh Sippy, who now gets a chance to shine again with top coverage.

Sharing an Instagram post that marked what he described as “another big day” for him “from coverage point”, Sharma highlighted a major editorial win that placed Ramesh Sippy and ‘Sholay’ firmly in the national spotlight. The post referenced a front page interview published in Bombay Times, the flagship entertainment supplement of The Times Group, widely regarded as India’s most influential media house.

 

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According to Pritam Sharma’s post, the interview focused on Sippy’s reflections on ‘Sholay’, which he described as a “superhit record breaker”. Decades after its release, the film continues to resonate across generations, and this renewed coverage reinforces its enduring cultural and cinematic significance. Industry observers point out that such visibility does not happen by chance, but is the result of well-placed relationships and an acute understanding of editorial sensibilities.

By leveraging his contacts within Bombay Times, Sharma ensured that ‘Sholay’ and its creator returned to mainstream conversation in a meaningful way. The placement underscores his ability to position legacy cinema within contemporary media narratives, a skill that sets seasoned publicists apart in a crowded publicity space.

In the same Instagram message, Sharma also noted another notable achievement from the day, mentioning coverage of Dr Bhupen Hazarika’s memorial concert published in Mumbai’s popular morning tabloid Mumbai Mirror. The dual mentions highlighted a day marked by influential media presence across leading publications.

Sharma publicly expressed gratitude to journalist Neha Maheshwri for the coverage and also acknowledged a key referral that facilitated the Sippy interview. Together, these acknowledgements further emphasised the collaborative yet contact-driven nature of high-level entertainment publicity.

With ‘Sholay’ back in the limelight and Ramesh Sippy once again making headlines, Pritam Sharma’s latest media success reinforces his reputation as a publicist who knows how to turn cinematic history into current news through sharp positioning and media relationships.

Pritam Sharma is a well-known music publicist recognised for shaping strong media narratives for singers, composers, and music brands across the Indian entertainment industry. With a sharp understanding of how audiences consume music news and artist stories, he has consistently helped talent build credibility, recall value, and sustained visibility through strategic press coverage. His work reflects a balance of creative storytelling and media insight, ensuring that artists remain relevant beyond just song releases. Over the years, Pritam Sharma has built a reputation for delivering focused publicity that strengthens an artist’s image while aligning with the fast-changing dynamics of the music business.