There are around 10 to 15 relatively well-known PR firms in Bollywood. Among all the publicists and PR agencies in Mumbai, there are six that are the most famous.
These are Spice PR, Universal Communications, Raindrop Media, Parull Gossain Publicists Inc, Hype PR and Dale Bhagwagar Media Group.
Interestingly, many of these PR firms have remained on top for almost a decade now. Despite various crises like sting operations, the #MeToo campaign, and the coronavirus hitting Bollywood, these PR companies have remained stable. That says a lot about their stability, quality of work and sustaining power.
To find out more about Bollywood publicity agencies and how they have survived in the film industry, you could also read the in-depth case study article “How Bollywood PR has evolved in the last 25 years.” The article provides an accurate and detailed analysis of all the changes that have taken place in entertainment PR among Bollywood publicists and talks about how technology and PR trends have impacted the media and public relations industry.
And if you are the research-oriented types, you can Google industry terms like Bollywood PR, Bollywood PR agencies or Bollywood publicists to find out more.